With a $5 million dollar net worth minimum for subscribers, William Cash, founder of Spears Wealth Management Survey expects his new periodical to do very well amongst the 40,000 or so who in the UK meet the subscription requirements. Says Mr. Cash,

..."The one thing the world does not need is another luxury lifestyle title," he says. "This is absolutely not a luxury product and it is not a lifestyle product. Luxury has become ubiquitous, démodé, meaningless. Our readers are discerning. They don't want luxury gush. We'd never show the inside of a private jet. But we might tell you where to buy a jet with only one previous user"...

..."There is a community of ultra-high net worth individuals," begins Cash, without prompting. "And there isn't any other title that targets them. What we've discovered is that a lot of people who have been very successful are very good at making money, but not so good at managing it. So what we've done is create a publication that addresses the need of these ultra-high net worth individuals"...

...So SWMS runs features on high-finance matters such as private banking, hedge funds and family offices. But it also runs straight-faced lifestyle features that include such diverse, moneyed fare as the pros and cons of private jets, how to hire a private investigator, and "the perks of being an heir". There are, apparently, downsides to inheriting millions...

More here, courtesy of The Independent.

-- MDT